But for those who ‘got it’, we got them to join our board of investors, and we raised $20 million in Series B funding. Of course, at first sight investors were a little confused to see Aman in a sloth suit. To help us find venture capitalists who would best align with Procurify’s culture and mission, our CEO - Aman Mann - dressed up in a furry sloth suit at investor meetings.Īnd he pulled it off in style (oh so much style).Īman symbolized the slow and lumbering procurement process, and he hoped investors would see through his furry exterior and into his innovative interior, an interior that showcased exactly what Procurify stood for: transformation.

It’s essential that there’s alignment between investors and founders, and not just on business objectives and strategies, but on how to build an effective team and create a long-lasting, impactful culture. And, when it came time to raise money, our prized mascot ended up helping us stand out from the crowd in an unexpected manner… Dash the Sloth helped us raise capitalĪny startup knows how important it is to partner with the right investors. We found our mascot.ĭash was the perfect personification of our values. One late evening, during a long, long ideation session, someone mentioned a sloth, and the rest, as they say, is history. We wanted a mascot who showcased our ability to take risks, put people first, and improve age-old processes.

In 2015, Procurify searched for a mascot that embodied our culture of compassion, creativity, courage, and curiosity (read more about our values here). Where did the idea of a mascot come from?

Procurify series b